FLEXA, the innovative leader in children’s furniture design launches a new colorful line of children’s furniture in collaboration with Danish designer Charlotte Høncke. FLEXA Play combines smart functionality and beautiful design – playfully.
COMBINE & CREATE
FLEXA PLAY was a labor of love for the designers who developed the assortment to allow families to create their own palette of colors within their homes. The collection’s four colors – mint green, rose, yellow and white allow you to choose color combinations that create a playful environment to any room. Constructed with rich grained ash wood and featuring color details on the feet of the baby bed, single bed and stool, the collection will show its playfulness for years of use
In my work with the FLEXA Play collection I chose to combine bright happy colours with the warmth of the ash tree in a rounded and simple design. I hope that my designs can help creating perfect conditions for sleep and play in the children’s room.” – Designer Charlotte Høncke
COMBINE & CREATE
FLEXA Play is much more than just furniture for children; it’s a living collection that will fit any part of the modern home. By combining multiple colors, families can create a functionally unique setting in their homes. The modern play table is perfectly at home in your living room or kitchen and the storage bench will be a welcome place for boots, hats, or toys in a hallway or children’s room. Combining different colors will ensure that every family member will know just where to find their own belongings.
BEYOND THE CHILD’S ROOM
Unlike most children’s furniture pieces that are only used through childhood, FLEXA Play will continue to find a place at home. The table can be used as a coffee or bedside table and the stools will make it easy to reach your high kitchen cabinets or tall bookcase. Mix and match to add your personal touch
“Children want to be where their parents are, and FLEXA Play has been designed with that in mind. Many families carry children’s furniture into their living room and I tried to create some furniture with a simple, pure and Nordic expression that can fit into the entire room and not just the children’s room.” – Designer Charlotte Høncke
FLEXA DESIGN PHILOSOPHY
In addition to our award-winning in-house design team, FLEXA identifies talented and creative designers to incorporate their latest inspirations within our portfolio of products. Charlotte Høncke was a natural choice as she has a strong Nordic aesthetic combined with a playful approach to her work
AVAILABILITY
The FLEXA Play collection is available at Rainbowwood, Gillies (Broughty ferry + Perth), TR Hayes, Tots to teens, Junior world, Innes, Flexachildrensbeds (Web only), Rodgers of York, Bedco (Isle of Man), Regency Bedding (Guensey) and Jellybean (IE).
If you wish to learn more about FLEXA Play, please contact PR & Marketing Coordinator Jeanett Damsager [email protected] or phone +45 76 68 80 19
About Charlotte Høncke, Danish Furniture Designer
Charlotte Høncke is educated as an industrial designer from Aarhus School of Architecture in 2002. She’s gained global recognition as a progressive furniture designer and today is working for several large furniture brands from her own design studio in Aarhus, Denmark. Her trademark is her talent to combine functionality with aesthetics – always adding small eye-catching details that add to the product’s appeal.
About FLEXA
FLEXA has been in the forefront of children’s furniture design for more than 40 years. All our products are developed with the same Scandinavian design philosophy – continued focus on function and aesthetics. The furniture is adaptable and can be updated as the child grows. FLEXA collaborates with child specialists, educators and sleep experts to ensure our products meet a child’s needs at every stage of their development. Our multi-disciplinary approach ensures our products reflect the latest knowledge about children and their needs for play, learning and sleep. Read more about FLEXA onwww.flexaworld.com