TRU-InfraredTM – the latest major innovation in outdoor cooking now available in Great Britain!

Juicier meals, less fuel consumption and cool design: Char-Broil presents a true innovation that will change the way we think about gas grilling.


Columbus, Georgia, March 2015; The 2015 grilling season just got better: Char-Broil, America’s oldest and most recognized grill brand, is now available in Great Britain and bringing with it a unique innovation that makes grilling even more fun – and more delicious, too! The patented TRU-INFRAREDTM technology of Char-Broil barbecues ensures significantly juicier meals, uses considerably less fuel. Is the technology that high-end quality restaurants have used for many years. In fact, Char-Broil barbecues are known to gourmets and grilling fans around the world for their sensational performance at an affordable price.

Look out BBQ Fans: high-tech is coming to dinner – radiant heat vs. convection

Inspired by American haute cuisine, where infrared grilling was invented, and after years of research and more than 25 patents, Char-Broil has revolutionized the art of grilling with the creation of a unique infrared cooking system that is at the heart of all of its high-quality, creatively styled gas grills. Unlike traditional gas grills that use convective heat (hot air) to cook food, Char-Broil TRU-Infrared™ grills, through a combination of heat output and burner construction, limit the amount of hot air that comes in contact with food, preserving food’s moisture barrier and locking in meat’s natural juices. The restricted airflow also eliminates flare-ups and produces very even heat across the entire cooking surface, at temperatures that range from slow roast (100 °C) to sear (400 °C). The system also saves you the hassle of scrubbing the grate – like a self-cleaning oven, residues simply turn to ash at high temperatures and can be easily brushed off.


Fuel consumption

The TRU-Infrared™ system is also extremely fuel efficient: Char-Broil barbecues consume about 1/3 less fuel than conventional gas grills. Infrared heat shortens cooking time by about half, which not only leaves meat tender and juicy, it also arrives lightning fast on your plate. Goodbye flare-ups and shoe-sole steaks –
Char-Broil puts the fun back into grilling!


The Hero of the Season 2015

The Char-Broil TRU-Infrared Performance seriesTM grills help you cook both meat and fish to perfection. Available in three different sizes from two to four burners, the grills feature cast iron cooking grates, a porcelain coated firebox a stainless steel lid and an electronic ignition at each burner. And for a delicious egg on top of your steak, the extra sideburners are ideal for a frying pan. Whether you are in the mood for cool black design or crave the sleek steel version – the Char-Broil Performance seriesTM is here to help archiving the best possible result in outdoor cooking. Storage is also not a problem: The two-burner Char-Broil TRU-Infrared™ Performance seriesTM grill, the most popular model in the U.S., is equipped with foldable side shelves that make storage quick and easy even in narrow spaces. With a price range starting at £299.99 (2-burner) from up to £599.99 for the massive 4-burner (+sideburner) Performance seriesTM grill Char-Broil offers true innovation for a very affordable price. The Char-Broil Performance seriesTM is now available at Argos, Homebase Tesco or Asda & Garden centres throughout the UK.


About Char-Broil:

Based in Columbus, Georgia, USA, Char-Broil is a division of W.C. Bradley Co. and is one of the oldest and most respected outdoor cooking brands. More Char-Broil gas barbecues are distributed across the United States than any other brand. The company sells Char-Broil branded barbecues in the United States and Canada, throughout Latin America, Australia and now Europe. In addition to the Char-Broil label, the company manages and manufactures a portfolio of outdoor cooking brands including Oklahoma Joe’s®, New Braunfels Smoker Company® and Thermos®.  Char-Broil is #1 in Infrared.