New 24/7 TV Channel Brings Crafts and Hobbies Home

An exciting new 24/7 craft and hobby TV channel is launching at midday on Thursday 27th August 2015.  HOCHANDA, Home of Crafts, Hobbies And Arts was created in response to feedback from crafters and hobbyists on what they want from a TV channel and aims to educate, inspire and entertain its viewers, whilst showcasing craft and hobby products to purchase.

Viewers of HOCHANDA can expect a wide variety of shows from traditional crafts through to craft beer as well as hobbies including fishing, travel and DIY.

Twelve hours a day (9am until 9pm) will be broadcast live and the channel will be available on Freeview channel 39, Sky channel 663, Freesat channel 822 and IPTV.

Presenters – to be announced shortly – have all been recruited for their shared passion and enthusiasm for crafts or hobbies.  Exclusive guest presenters will also feature on the channel with an exciting announcement expected in the next few days.

In keeping with its commitment to be a TV channel that looks after the interests of crafters and hobbyists, HOCHANDA is set to become the first national UK TV channel to offer viewers the chance to own part of the channel.

The company behind the channel has made shares available through the popular crowdfunding website, Crowdcube. The opportunity to buy shares in HOCHANDA is another way the channel wants to encourage new and experienced crafters and hobbyists to become part of the HOCHANDA community.   In short, it is offering a channel that will be for crafters and hobbyists, owned by crafters and hobbyists.

Hochanda Limited’s pitch to investors will go live on Crowdcube at 12 noon on 27th August.  There will be various incentives for different levels of investment with the minimum incentive-led investment starting at £50.

The team behind the new channel includes some of the biggest talent in the craft and broadcast industries including Paul Wright and Val Kaye who founded and sold Ideal Shopping Direct incorporating Ideal World and Create and Craft TV shopping channels. Paul and Val have teamed up with Jamie Martin, managing director of Bidmedia to bring more variety for craft and hobby enthusiasts.

Jamie Martin, CEO of HOCHANDA, said: “The craft industry in the UK is huge but there’s currently little choice for the craft and hobby audience at the moment.

“We want the viewers to be part of the channel, which is why we’ve listened to their opinions as well as set aside a proportion of shares for the viewers to own. This is the first of several very exciting announcements we have in the pipeline.”

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Note: This document is not an invitation to invest in Hochanda Limited.  Any investment puts the investor’s capital at risk.  For full terms and conditions and risks, please go to