Leading bathroom distributor, Frontline Bathrooms, has agreed to become the first ever official back-of-shorts sponsor for Bradford City Football Club ahead of the 2016/17 season. The new short sponsorship will see Frontline Bathrooms’ logo appear on the back of each of the first team shorts. In addition, the logo will be applied to all the replica kit sold through the club’s retail store.

This new agreement underpins the existing relationship between Frontline Bathrooms and Bradford City which began in the 2015/16 season with a sponsorship package that included branded advertising boards, washroom posters, programme adverts, social media campaigns and web-based competitions.

Michael Sammon, Sales & Marketing Director at Frontline Bathrooms, comments: “We’re extremely pleased to extend our relationship with Bradford City for the upcoming season by sponsoring the team’s shorts. This increases our existing commitment to the club and we’re confident that 2016/17 will be a great season!”

Bradford City’s Commercial Manager, Michael Shackleton, added: “The football club would like to extend our thanks to Frontline Bathrooms for their continued support. We both believe that the club stands at the forefront of exciting times and it’s one that Frontline Bathrooms wants to be part of. As the first company to utilise the short sponsorship opportunity we’d expect them only to build on the existing relationship with the club and increase their exposure not only locally, but nationally too.”

Frontline Photo RS

Left to right: Bradford City Commercial Manager, Michael Shackleton, Frontline Bathrooms Sales & Marketing Director and Chief Executive, Michael Sammon and Nick Hall, and Bradford City Chief Operating Officer, James Mason.