V4 Woodflooring has appointed Lee Harris to its sales team. Lee will work across the North West, including Cheshire, Manchester, North Wales, Cumbria, the Isle of Man and Merseyside.

Lee, 51, who lives in Saddleworth, Greater Manchester, joins V4 Woodflooring from Cormar Carpets.  He has 35 years’ experience in the flooring sector and a reputation as one of the top performing sales people, priding himself on excellent customer service.

Chris Vincent, managing director of V4 Woodflooring, said:  “We’re delighted that Lee has joined V4.  His trade experience is second to none and we are confident that he will grow our presence and sales across the North West.

“Lee joins the company at an exciting time.  We have invested significantly in new display stands for key retailers to ensure we are supporting them to be able to give the best possible customer experience, and offer professionals and consumers choice in how they can discover and select the best products for their needs.

“Listening to retailer feedback there was a definite demand to introduce improved display material for their stores, which would enable them to show customers larger samples of our wood floor collections in a more impactful way. We have designed our new stands to showcase all of our ranges with easily accessible larger sample sizes, combined with a more engaging brand and information output.”

Lee Harris said:  “I am excited to have joined a company that is innovative and forward-thinking, with very high quality products.

“I am looking forward to working with customers to grow V4 Woodflooring sales and ensure that the brand is the number one choice across the North West.”

Selling to retailers, V4 manufactures and provides quality, hardwood flooring to a network of approved dealers throughout the UK. It has a range of flooring products, which come in three ranges, three grades, ten collections, three finishes and six surfaces.