KitchenAid, the luxury appliance manufacturer of both small and major domestic appliances, has celebrated Christmas in July at its Experience Store, located in Wigmore Street, London.

The KitchenAid Experience Store is stylishly arranged over two floors and is the perfect environment to inspire kitchen designers, budding bakers and serious chefs alike. The venue was transformed into wondrous and festive backdrop, featuring a giant advent calendar and plenty of merry cheer.

In collaboration with a selection of luxury brands, the dazzling Christmas in July event showcased the stunning range of major domestic appliances from KitchenAid, all of which offer a perfectly balanced mix of iconic design and professional performance. Brands including Bailey’s, Guittard Chocolate Company and Kilner all offered visitors sumptuous tastings and demonstrations.

The Experience Store encompasses a fully functional demonstration kitchen, which highlights KitchenAid’s dedication to supporting those who are serious about food. Festive treats, including chocolate orange spiced brownies and steamed mini Christmas pudding bon bons, were prepared and served by chef Lisa Marley, and her husband Nathan, using a selection of KitchenAid major domestic appliances.

Lee Collett, Channel Controller, Kitchen Studio & KitchenAid Brand, says: “Appliances from KitchenAid are designed to inspire and take the user’s culinary expertise and creativity in the kitchen to the next level. This is the first event of its kind that has been hosted at the KitchenAid Experience Store, and we are thrilled to provide visitors an opportunity to experience the magic that KitchenAid major domestic appliances offer.”

For more information on the KitchenAid range of major domestic appliances, please contact your account manager or visit the website at