KitchenAid, the luxury appliance manufacturer, has introduced bespoke training opportunities to support retailers at its Experience Store, Wigmore Street, London.

The Experience Store is stylishly arranged over two floors, and offers retail partners valuable and bespoke training on the vast array of KitchenAid appliances. The Store features a fully functional demonstration kitchen that ensures trade partners receive the most comprehensive and informed training possible, which is interactive and tailored to their individual preferences.

 KitchenAid recognises it is important for retailers to interact with appliances firsthand and receive dedicated training, as this pays dividends to their business. The bespoke training opportunities at the Experience Store provide a distinguished insight into the artisan quality, professional performance and iconic design of KitchenAid appliances, which is essential for the entrepreneurial retailer.

Lee Collett, Channel Controller, Kitchen Studio & KitchenAid Brand, says: “KitchenAid is serious about food and develops appliances together with professional chefs to provide the user with advanced technology, quality and performance that is found in a Michelin-starred professional kitchen. Appliances from KitchenAid are designed to allow the user’s culinary imagination to run free, rather than replace their involvement in the cooking process.

“With each appliance from KitchenAid featuring a plethora of professionally-inspired functions, we place huge importance on offering our retail partners tailored product training. This bespoke experience, at our London Experience Store on Wigmore Street, imparts knowledge, creates understanding  and generates inspiration for the brand.”

To arrange training at the KitchenAid Experience Store, please contact your account manager.

For more information on the range of KitchenAid major domestic appliances, please visit the website at