It’s time to Make Light Work of bringing a golden glow to your favourite spaces – that’s the message from leading smart light provider 4Lite as they launch their stunning new TV campaign for the Easter weekend.
The lighting industry experts unveil their new spring campaign on More4 on Good Friday, showcasing how integrated WiZ Connected technology makes lighting your home or garden a symphony of simplicity.
The new campaign will light up screens across More4, HGTV and 4oD, showing a homeowner conducting his way around his home’s smart lighting fittings in time to classical music, showing how easy – and enjoyable – it is to create bespoke lighting schedules and themes to compliment your lifestyle needs. It also highlights how smart phones and voice assistants, like Hey Google, are used to control smart lighting, improving home automation, security and entertainment.
Rachel Morris, Marketing Manager at 4lite, said: “A house is often made a home thanks to its lighting – it can transform your mood and the ambience of your day. And given how much time we’ve been spending at home lately, it makes sense to make your light work for you.
“Whether you need the right lighting for day-to-day activities such a cooking, watching TV or working from home, or if you just want the right mood at the touch of a button, our new TV commercial focuses on how smart and efficient our products are in enhancing customer’s daily lives.
“Our products have been developed with leading WiZ Connected technology, and we have a building a relationship with Google which, when paired with our smart lighting range, helps the customer create a connected eco-system in their home.”
4Lite products are known for both offering optimum energy efficiency, and for their intelligent smart features at the touch of a button or on voice command that allow your lighting to adapt to your lifestyle. From bedroom lighting that replicates circadian rhythms to smart bulbs that change colour when the doorbell rings or to let you know your pizza is on its way, 4Lite has it covered.
In addition to the commercial, which will be accessible on TV, online and across social media, 4lite is launching new pendant fixtures in April, which can be paired with their smart light bulbs, to further enhance the home lighting experience.
Smart lights can make a huge difference to interior and exterior spaces such as adding effects of dimming to create ambience or colour temperature change for wellbeing and circadian rhythm. Additionally, integration allows customers to create a fully connected home with smart door sensors, air purification devices and a smart alarm system which are just some of the huge benefits of switching to smart lighting.
To purchase 4lite’s smart lighting products and fittings range, visit leading retailers including Wickes, Toolstation, Costco, Robert Dyas, and Maplin.
For more information on 4lite, please visit: www.4liteuk.com