Leading UK trade kitchen supplier, Howdens, will be launching a national trade campaign to celebrate the return of national and international sporting events this summer.

The ‘Get in there!’ campaign will incentivise new trade account openings from June 7th until 12th July 2021. Customers who open a new trade account during this time will receive a Howdens branded, match-ready football, with the campaign being supported by broadcasting and commentator legend Clive Tyldesley.

The campaign will launch with TalkSport radio activity, out of home advertising, and will be supported across digital and social media channels.

“As things are slowly getting back to normal, and the nation is getting excited about the summer of sport ahead, with international football tournaments, the Olympics and Wimbledon returning, we wanted to offer our new trade customers a little something to say thank you.” Sophie Leathley, Marketing Communications Manager at Howdens, comments

“We know our customers love to get involved with all kinds of sporting events, so we’re incredibly excited to be working with football commentator Clive Tyldesley on a campaign that’s kicking-off on TalkSport. We hope that with the return of sport and the ease of lockdown restrictions our customers can enjoy this summer to its fullest.”

Clive Tyldesley

Howdens offers a wide range of kitchens to suit every home and prides itself on the quality and build of its kitchens, as well as its close relationship with trade customers. Recently awarded a Which? best-buy for their rigid kitchen cabinets, Howdens operates nationally with over 750 local depots across the UK.

Clive Tyldesley adds, “I’m really looking forward to working with Howdens during this summer of sport, especially with the international football coming up. Howdens is a brand with a great reputation amongst its customers, who really engage with their national teams during these sporting events. It’s that sense of theatre and occasion that I also love to celebrate during live TV coverage, so partnering with Howdens is a perfect match for me.”

To open a new trade account, customers can simply head to their local Howdens depot or apply for a trade account online. Customers are able to receive their new football at the depot at the time of opening the new account, or when they visit their depot after applying, while stocks last.

Howdens trade account holders receive access to thousands of products supplied from local stock, confidential trade pricing, flexible payment terms and a host of other services that help to save time, including online account management, anytime ordering, free design service and depot to door delivery.

To find out more about the benefits of opening a trade account with Howdens head to their website or visit a local depot for more information.

Back to top