Abode, award-winning designer and distributor of market leading kitchen taps, sinks, bathroom taps & showering solutions has appointed lifestyle & design PR specialist,Publicity Engineers, to commence all PR and marketing communications on its behalf from 1 November 2021: trade and consumer.
Established in 2002 with headquarters in Barnsley, South Yorkshire, Abode has earned a formidable reputation as one of the most innovative kitchen and bathroom brands in the KBB and interior design industry, with all products designed in the UK by the company’s in-house Product Design & Development Team. Abode is part of the Norcros Group, a market leading supplier of high quality and innovative bathroom and kitchen products, which is listed on the London Stock Exchange.
Norcros has a successful track record of growth, generated by serving consumers, architects, designers, developers, retailers and wholesalers, and is the ideal partner to Abode, as it places huge emphasis on strong branding, contemporary designs, trusted quality, outstanding service, innovation and breadth of product range.
Dedicated to bringing the UK homeowner best-in-class tap and sink designs with distinctly unique features, special finishes and the latest technology – many of which are supported by the required KIWA and/or WRAS approval – Abode, is able to let its product offering speak for itself in terms of design, form and function.
Matthew Pitt, Managing Director at Abode says, “Following the market disruption in 2020 and subsequent bounce-back in 2021, we felt it was the right time for us to communicate to new customers who may have previously been unaware of the Abode brand. Publicity Engineers has come highly recommended and so we are all very excited to see how they can help us move forward and take our brand and business to the next level.”
Innovative by design, Abode is exclusively stylish, reliable and sustainable, with products including:
- Abode Kitchen Taps: Contemporary | Traditional | Aquifier Filter Taps
- Distinctly Abode Kitchen Taps: Pronteau Hot Water Taps | Classically Abode Kitchen Taps
- Kitchen Sinks: Stainless Steel | Ceramic | Composite | Wastes and accessories
- Bathroom Brassware & Showering
Emily McCullagh, Managing Director at Publicity Engineers says, “Abode epitomises design and innovation for the kitchen and bathroom. We aim to complement this with a highly targeted and customised PR & Marketing strategy that will unreservedly shine a light on Abode and all it has to offer.” Rob Nicholls, Chairman at PE adds, “I’ve watched the rise of Abode since its creation in the early 2000s, and always admired the way the company presented itself, especially at the KBB Show every two years: for us ‘old-hands’ they weren’t just consistent, but fresh and vibrant too. For us to now be a part of the next chapter is really exciting and we look forward to further establishing the Abode brand in the coming years ahead.”
For further information, please contact Abode: t 01226 283 434 | e [email protected] | w www.abodedesigns.co.uk | For the latest news & company updates, please follow Abode on Pinterest, Facebook, Twitter and LinkedIn #WaterTheWayYouWantIt