A blend of modern design & UK engineering in a striking piece of home sculpture
Banbury, Oxfordshire, UK: Prodrive and CALLUM Designs have designed the ultimate gift – a home Racing Simulator that is as technically advanced as it is beautiful. The pairing of the best in UK engineering innovation and design have come together to create a piece of modern art and furniture that would take pride of place in any home or venue.
A sweeping canopy formed of 16 layers of beech wood encased in an elegant, lacquered black gloss finish, envelops the suspended, sculpted carbon monocoque. The extra-wide seat, the screen, racing style steering wheel, and pedal box, together with premium headphones, create a peerless, immersive racing experience.
As more digital devices find places within our homes Prodrive Chairman, David Richards had the idea to create this striking piece of home sculpture. “The last few years have seen an explosion in people taking up gaming and esports. I wanted to develop something that married that technology with contemporary furniture, something that you would be proud to have on display in your home like a grand piano, rather than tucked out of the way. I’m proud of the result; our Prodrive Racing Simulator is something that would not look out of place in a gallery of contemporary art.”
The project began in earnest when Richards approached CALLUM, who were closely involved with Prodrive having helped style the company’s ‘Hunter’ all terrain racing and ‘Hypercar’ projects. “This design intrigues. You know it’s a simulator, but then you have to look again. The sweeping form and ‘piano black’ gloss finish take the Racing Simulator to a whole new place – it’s a piece of furniture that can elegantly sit in a living space,” comments Ian Callum CBE, CALLUM Designs.
The Prodrive Racing Simulator applies 40 years of racing knowledge to deliver the best simulation experience possible.
Having raced in almost every major motorsport discipline and winning multiple world championships, the engineers based at Prodrive HQ in Banbury, UK, are in the unique position to have been able to design, build and calibrate this incredibly faithful recreation of real-world racing. Furthermore, combining the company’s proficiency with the best technology has produced an exceptional immersive experience. From the feedback through the steering wheel to the precise amount of braking, the absorbing nature of the Prodrive Racing Simulator matches the spectacular CALLUM design.
The Prodrive Racing Simulator is now available in the Technology Department, Fifth Floor, at Harrods, London. Harrods enquiries: +44 20 7730 1234.
To reserve your Racing Simulator directly with Prodrive, visit https://www.prodrive.com/simulator.
