NEW MARKETING APPOINTMENT AT INSINKERATOR®

Anne Kaarlela has been appointed Marketing Communications Manager for Europe and Russia at InSinkErator®, the inventor, manufacturer and global market leader of food waste disposers and major player in the steaming hot water tap market.

Anne joins InSinkErator® with an impressive background in marketing communications and brand development having worked in both in-house and agency roles, most notably at sports technology brand, Polar. During a ten year stint at Polar, Anne managed B2C communications and worked closely with the sales team overseeing national accounts. Anne continued her career with Healthier Weight and Palmer Hargreaves Ltd, utilising her digital marketing capabilities and multi-channel strategy experience.

Ashley Munden, Managing Director, EMEA says: “Anne is an excellent addition to our marketing team, bringing a tremendous wealth of knowledge and experience to the business. It is a challenging, competitive market, but one that is innovative and exciting; welcoming Anne to the InSinkErator® family can only strengthen and evolve our position in the marketplace.”

Anne says: “I am delighted to be joining the InSinkErator® marketing team and am looking forward to the challenges and new opportunities. I will be looking to develop and strengthen the Showroom Collection as well as raise awareness and continue to educate consumers on the benefits of InSinkErator® products.

“With a keen interest in interior design, and keeping up to date with the latest trends in the home, I aim to bring my own experiences and personal interests to the role too. As a consumer who has separated my food waste for years, I am passionate about protecting the world we live in and will develop communications to spread the word of how food waste disposers can divert food waste from landfill.”

For more information on InSinkErator® products, please consult your Account Manager or visit the website at www.insinkerator.co.uk