Nowy Styl and Kusch+Co, two leading brands in the office furniture industry welcomed visitors to their joint stand at Orgatec 2024. Together, they showcased 20 new products from various categories, each designed to elevate user experiences and add vibrancy to workspaces, both in functionality and design.
This year’s stand has been thoughtfully designed, perfectly aligning with Nowy Styl and Kusch+Co’s motto for the fair ‘Relations, Colour, Life’ to encourage connections and cultivate interpersonal relationships in the workplace. The brands’ joint stand facilitated relationship building, offering business meetings and networking spaces plus soft seating areas that encouraged informal conversations and relaxation. Products included the Bound series by Kusch+Co with an onsite product presentation by international acclaimed designer Karim Rashid, and Mollen by Santiago Sevillano Studio for Nowy Styl that exemplifies elegant comfort and warmth.
‘Orgatec 2024 has been a resounding success for Nowy Styl and Kusch+Co, showcasing our commitment to pushing the boundaries of office design and creating solutions that inspire dynamic, collaborative workspaces’, said Bartosz Karasinski, Marketing Director.
The Nowy Styl Kusch presentation at Orgatec 2024 did not disappoint. Visitors were welcomed with first-class hospitality to the distinctive 600m2 stand. Designed inhouse the space boasted a spectacular suspended installation with full height soft flowing vertical ‘umbrellas’ that welcomed visitors, introducing them this year’s 20 plus new fabrics and finishes alongside the standard Collection portfolio.
INNOVATIVE PRODUCTS BY NOWY STYL
Prox Chair by Martin Ballendat for Nowy Styl
From the base to the headrest, every part of the Prox Chair is designed to provide the highest levels of comfort and support. This top-of-the-line ergonomic chair adapts seamlessly to the user’s body, thanks to its advanced shape and mechanism.
Segla Chair by Nowy Styl Design Team
Sleek lines, unconstrained style and simplicity are the core of the Scandinavian design ethos. The Segla chair, named after one of Norway’s most beautiful peaks, embodies not only the raw, close-to-nature Scandinavian design but also thoughtful ergonomics and practical solutions for every user.
eComo by Nowy Styl Design Team
A height-adjustable desk with an electric lift, the eComo is designed for ergonomic and efficient work, promoting healthy habits and boosts productivity in modern workplaces. The eComo desk makes such a solution affordable to every business and user.
eModel 3.0 by Nowy Styl Design Team
Electric height-adjustable desks, workbenches are essential in a modern, ergonomic workplace. The eModel 3.0 line delivers quality and provides the best solution where the comfort and efficiency of employees are truly valued.
Brainy Mini by Simon Schoßböck for Nowy Styl
Brainy Mini is a mobile workstation for individual focused work that instantly folds away when not in use. With foldable walls made from recycled PET felt it allows you to create compact and ergonomic workspaces in any environment.
Vapaa by Nowy Styl Design Team
The contemporary work style combines communication, exchange of ideas and focus. The Vapaa seating line, designed with these needs in mind, is functional and timeless. Two new models are available, one with a swivel spider base and one on four wooden legs. The Vapaa line allows you to create a variety of office arrangements.
Tilkka Table by Need Studio for Nowy Styl
The Tilkka Tables offer stunning colours and textures that fire up creativity. Available in various sizes the table collections suite in perfectly with the Tilkka armchairs and sofas.
Tri.ply by Rafal Rogozik for Nowy Styl
A versatile collection that features round poufs, offering endless configuration possibilities. These pieces are perfect for adding a contemporary, stylish touch to any interior with unlimited arrangement possibilities.
Naudu by Nowy Styl Design Team
The Naudu line is the ideal solution for relaxing moments at work. With its streamlined shapes and soft finishes, Naudu creates a cozy and inviting atmosphere that welcomes informal conversations and relaxation. The collection is complemented by high armchairs.
INNOVATIVE PRODUCTS FROM KUSCH+CO
Mollen by Santiago Sevillano for Kusch+Co
Mollen is a new soft seating line that easily adds a warm, homely touch to the offices, public spaces and hotel rooms. This stylish touch of elegance offers a heavenly comfortable seating, inspiring the name Mollen after the Swedish word “moln” that means cloud.
Kanu by Tomasz Augustyniak for Kusch+Co
Enhance your surroundings with the Kanu armchair – stylish and inviting piece that promotes well-being. Perfect for lounge areas and informal relaxation zone, Kanu brings calm and comfort, fostering connections and creativity.
Lupino by Norbert Geelen for Kusch+Co
Characterised by an organic design language and sporty charm, the Lupino line reflects the dynamics of our time. Fresh, agile, and somewhat cheeky, the Lupino available with two different backrest heights, offering a high level of customisation through a fascinating number of options. The Lupino product range has also been extended with barstool models.
Creva Soft Seating by kaschkasch for Kusch+Co
Creva Soft Seating is designed to provide a more seamless working experience offering soft seating ranges from one-seater sofas to extensive configurations. A new family member is Creva Sofa Work with high panels equipped with media ports and a tabletop that enhances the working experience.
NEW FINISHES
Nowy Styl and Kusch+Co also showcased their latest finishes and colour palettes, aiming to inspire dynamic and collaborative workspaces. The metal finishes welcomed four new colours to the portfolio bringing warmth and depth, namely Violet Blue, Vermilion Red, Olive Green, Ochre Yellow. Among the melamine and furniture laminate finishes the decor of oak and walnut formed new addition including Hamilton Oak, Grey Vicenza Oak, Natural Dijon Walnut, Lincoln Walnut.
Knowledge based reports
As work environments evolve, Nowy Styl and Kusch+Co are focused on creating spaces that align with emerging trends, such as neurodiversity and community building. In response to the shift towards hybrid working and long-term planning in the post-pandemic world, the brands are conducting in-depth research to understand the needs and preferences of office users. This research is now available for review on the Nowy Styl website, providing valuable insights for the industry.