Nowy Styl and Kusch+Co returned to Clerkenwell Design Week 2026 with a thoughtfully curated showroom experience that balanced innovation, craftsmanship and hospitality, transforming their Clerkenwell space into one of the festival’s most engaging destinations.
Blending new product launches with established collections, the showroom offered visitors a compelling journey through contemporary workplace, hospitality and healthcare design, underpinned by a strong focus on user wellbeing and emotional connection.
A key highlight from Nowy Styl was the presentation of the premium YouTEAM™ chair paired with the SITAGINLINE table collection from Sitag by Nowy Styl, creating a sophisticated executive office setting that demonstrated the brand’s commitment to intuitive functionality and refined aesthetics. The YouTEAM™ chair drew attention for its user-centred mechanism and ergonomic comfort, while SITAGINLINE showcased the brand’s meticulous attention to materiality, from flawless wood craftsmanship to richly textured finishes.
Making its debut at Clerkenwell Design Week, the new Ozone collection introduced a versatile family of sofas, armchairs and tables characterised by clean lines, lightweight forms and timeless appeal. Designed to transition seamlessly across hospitality lounges, receptions and waiting areas, Ozone reinforced the growing demand for adaptable, residential-inspired commercial interiors.
Also premiering was Evida, a modular soft seating system designed with flexibility at its core. Visitors responded positively to its minimalist aesthetic and intuitive configuration possibilities, which allow the system to adapt effortlessly across a wide range of workplace and communal settings without compromising visual consistency.
Building on the momentum of successful launches from 2025, Nowy Styl also reintroduced the Prox swivel chair, now updated with newly launched headrests for 2026, further enhancing comfort and functionality.
Kusch+Co’s showroom concept, “Feel the Emotions with Kusch,” transformed the space into a multi-sensory design experience where visitors were encouraged to engage through sight, touch and sound. One of the most talked-about introductions was the UK debut of the Lupino Lounge, a healthcare-focused swivel armchair that successfully combined ergonomic support, safety and contemporary aesthetics. With its distinctive wingback-inspired form and elevated seating position, Lupino Lounge demonstrated how healthcare furniture continues to evolve towards more welcoming, hospitality-led environments.
Alongside its latest launches, Kusch+Co celebrated its design heritage with the iconic Colani collection. Originally created in collaboration with renowned designer Luigi Colani in 1968, the sculptural seating range remains as visually striking today as it was at its inception, continuing to resonate with audiences through its organic form and exceptional comfort.
Further highlights included Bound by Karim Rashid and the Smile chair collection by Brodbeck I Koepp Design, both of which reinforced Kusch+Co’s focus on emotionally intelligent, human-centred design. Smile stood out for its playful character and emphasis on creating positive user experiences within everyday spaces.
Beyond the product presentations, the showroom maintained a lively and welcoming atmosphere throughout the festival programme. Premium hospitality, evening cocktails accompanied by DJ sets, and live illustrations from caricaturist Ivo added an experiential layer that encouraged visitors to linger and engage with the brands on a more personal level.
Together, Nowy Styl and Kusch+Co delivered a showroom experience that successfully merged innovation with heritage, demonstrating how thoughtful, human-focused design can enhance both professional and social environments. Their presence at Clerkenwell Design Week 2026 offered a strong reflection of the evolving future of commercial interiors one where flexibility, wellbeing and emotional connection take centre stage.