Reynaers has been announced as finalists for an incredible six categories in the Construction Marketing Awards 2015 following a series of successful campaigns, events and research conducted over the past year.
The awards, now in their 15th year, showcase the construction industry’s creativity, innovation and effectiveness in marketing. Expert judges recognise and reward excellence in the built environment across 22 categories.
Aluminium systems company Reynaers is finalist in the Best Digital Campaign; Best Use of Events and Live Marketing; Best Use of Direct Marketing; Best Use of Advertising; Research and Insight and Marketing Team of the Year.
Reynaers, working with Wyatt International, has been nominated for the Best Use of Direct Marketing, Best Digital Campaign and Best Use of Advertising categories for its innovative ‘Look Deeper’ campaign. This encouraged partners in the trade and specifiers to take a closer look at design aesthetics, innovation and performance through a series of emails and adverts. The campaign met an extremely challenging brief, to deliver attention-grabbing creative across a range of media, to raise brand awareness, to build engagement with key contacts in the industry and to generate enquiries from architects nationwide.
A series of exclusive R-Cuisine events have been shortlisted for Best Event and Live Marketing Event. High profile decision makers, from more than 40 companies in the construction industry, enjoyed Michelin starred dining with celebrity chef Matt Gillan – the latest winner of Great British Menu – as well as getting the chance to top the leaderboard of the Top Gear ‘Star in a reasonably priced car’ experience.
Reynaers has also been shortlisted for the Research and Insight category for its comprehensive research and segmentation project comprising nearly 300 phone interviews with architects, fabricators, retailers, installers, consultants, contractors, builders, and developers. The research gave an in-depth insight into the decision-making process of key partners within the industry – with the results providing a sound base for future strategic planning.
Head of Marketing Hugh Moss said: “As you can imagine we’re delighted to be finalists in six categories for the CMA 2015 awards, which are so well respected by the industry.
“I’m particularly proud that our hard-working team has been selected as finalists in the Best Marketing Team category. It’s wonderful that our successful campaigns have also gained deserved recognition and we’re very much looking forward to the awards on 9th December.”
