26% revenue increase, an expanding hotel portfolio, increased occupancy and an impressive array of awards.
The budget design hotel brand Motel One presents its 2015 results and the figures show that the company is successfully growing in the European hospitality market. Motel One’s combination of city centre locations, affordable prices, quality service and unique design are behind their success in Europe.
Key highlights for 2015;
- 6 new hotels opened with 1,764 rooms
- Hotel portfolio totals 51 hotels with 13,887 rooms
- Revenue rises by 26% to EUR 322 Million
- Occupancy rate at a high level with 75.3%
- 3.7 million rooms sold with 4.9 million guests
- Number of international hotels and international revenue rises
- Increased staff satisfaction results
2015 was again another very succesful year for Motel One achieving internationalisation expanding to 13 hotels outside Germany. Five new hotels were opened outside of the company‘s home country welcoming the first hotels in London, Manchester, Prague and Amsterdam and the second Vienna property was opened, Wien-Hauptbahnhof. Motel One Magdeburg opened increasing the number of German hotels in operation to 38.
The German brand saw their international revenue share rise from 20% to 25% broken down as 12% Austria; 8% UK; Belgium, the Netherlands and the Czech Republic combining to 5%.
Average occupancy increased to 75.3% from 74.8% in 2014. Business travellers made up 65% of the guests with leisure guests at 35%.
Motel One is incredibly proud to have continued winning fantastic awards and distinctions in 2015 including the German Marketing Award, HR Excellence Award and the German Tourism Service Award by the German Insitute for Service Quality for its high standards of service.
The annual staff survey, One Emotion, which reported on employees‘ experiences of their work environment saw an increase in average staff satisfaction (8.77/10) along with repeatedly high scores in the areas of identification and personal motivation. Thanks to the opening of the One University the greatest increase was recorded in the area of skills. “The emotional bond of the workforce towards Motel One is seen by us as the most important indicator of a positive mood at the hotels and subsequently guest satisfaction.”
With rising revenues, a motivated workforce and further expansion plans throughout Europe, Motel One is continuing to be one to watch in the industry.
The Future for Motel One;
Motel One is not showing any signs of slowing down its expansion throughout Europe. The development portfolio comprises 24 hotels with 7,712 rooms. In 2015 additional locations were added to the pipeline including seven additional hotels in Germany alongside exciting plans for the first destination in Paris and the second destination in Barcelona.
