Sheffield is the most generous city when it comes to splashing out on Christmas presents – according to a new study.
Researchers took an in depth look at the amount Brits are prepared to spend on Christmas gifts and discovered that the people of the steel city plan to spend an impressive £498 on friends and family.
Glasgow came a close second spending £495, while the folk of Liverpool came third in the table, spending £458 on those nearest and dearest to them.
However, if you live in Bristol don’t get your hopes up as the West Country city emerged as the Bah Humbug capital of the UK, spending just £376 on Christmas gifts.
The research also revealed that as a nation we spend the most on our sons – £95 on average – followed by daughters who get £92 spend on them.
It’s also not good news for the nation’s put upon dads who get just £41.55 spend on them while mums get £52.17. Ironically despite having an extra £10.62 lavished on them, mums feel they get a rough deal at Christmas.
A spokesperson for Spring Fair, the UK’s leading gifting trade show, which commissioned the study into Brits festive spending habits, said: “After over 60 years of running the show our exhibitors have always told us that most people don’t just shop on price, it’s more about finding the right gift. There’s lots of different ways to measure generosity – some people spend more and others like to put the due time, care and attention into selecting just the right thing for their loved ones.”
60 percent of us claim we generally get what we want for Christmas, with 42 percent of people saying they would rather have a practical gift, while a further 58 percent have their heart set on something more thoughtful.
85 percent of people polled said they preferred to give gifts rather than receive them, with dads proving to be the most difficult member of the family to buy for.
The survey also revealed that mums are the best when it comes to buying gifts (21 percent) for the family, followed by thoughtful daughters (14 percent).
And 62 percent of us would consider ourselves generous when it comes to buying gifts for other people.
TOP TEN MOST GENEROUS CITIES
Sheffield £498.19
Glasgow £495.21
Liverpool £458.44
Manchester £449.66
London £437.68
Birmingham £427.81
Brighton £422.73
Cardiff £420
Edinburgh £404.17
Bristol £376.79
ENDS
For further press information, please contact Lucy Hancock or Lindsey Hill at the Spring Fair Press Office on +44 (0)207 240 2444, or email [email protected].
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About Spring Fair
Spring Fair, the UK’s largest homeware and gifting trade show, will take place from 5-9 February, 2017 at the NEC Birmingham, co-located with Jewellery & Watch, the UK’s largest dedicated trade event set within the heart of the UK jewellery & watch industry. Spring Fair is an Ascential event. Springfair.com
About Ascential:
Ascential plc is a leading international media company that informs and connects business professionals in 150 countries through market-leading Exhibitions, Festivals, and Information Services. Ascential powers the prestigious Cannes Lions Festival for the branded communications industry, the world’s premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN and environmental risk data business Groundsure. 23 of Ascential’s 32 product lines are marketing leading and occupy number one positions. Ascential exists to provide our customers with world class content and connections empowering their businesses to be the best informed and best connected. Our products enable focus, growth and value. Ascential.com