World Architecture Festival Virtual 2020 sponsored by GROHE brings together the global architecture community to discuss “Living with Pandemics” @groheuk

● From 30th November – 4 th December, architects and design professionals will come together virtually to engage in live content, special prizes, talks, panel discussions and networking events
● GROHE experts will also be part of sessions on prefabricated housing, touchless product solutions and 3D technology
● Free registrations are now open to all journalists, architects and designers

GROHE, a leading global brand for complete bathroom solutions and kitchen fittings and founding sponsor of the World Architecture Festival (WAF), will continue its sponsorship of the WAF for the twelfth year in a row. Due to the unprecedented Covid-19 situation, this year’s edition will take place as a virtual event with completely new and exciting formats, all focussing on the main topic of “Living with Pandemics”. From 30 th November to 4 th December live content, talks, panel discussions and networking opportunities will foster the professional exchange between architects and designers from all around the world. The virtual attendees can expect renowned keynote speakers such as Jeanne Gang of Studio Gang, Sir David Adjaye of Adjaye Associates, Ben Van Berkel of UNStudio and Sir Peter Cook.

GROHE will not only award this year’s winner of the Water Research Prize on 2 nd December, a prize which honours initiatives that investigate the architectural implications of water in respect of buildings or the built environment, but will also contribute to the live sessions throughout WAFVirtual:

Monday, 30th November 10:35-11:15 am (GMT) | Factory-Made to Measure
How can designers and manufacturers exploit the possibilities of digital design and construction
to create buildings focused on health and wellbeing?
James Pickard, Founding Director, Cartwright Pickard
Karl Lennon, Director A&D Accounts EMENA, Grohe AG / LIXIL EMENA

Wednesday, 2nd December 9:10-9:50 am (GMT) | GROHE Water Research Prize
Announcement of this year’s winner and Q&A session
Patrick Speck, Vice President LIXIL Global Design and Consumer Experience EMENA

Friday, 4th December 13:20-14:00 pm (GMT) | Rooms with a Point of View
Hotel designers are taking steps to ensure safe distancing rather than density. How is the
challenge progressing?
Richard McConkey, Head of Hospitality & Associate Director, Universal Design Studio
Tom Ito, Global Hospitality Practice Director, Gensler
Pascale Porro, Director Hotel Accounts EMENA, Grohe AG / LIXIL EMENA
Federico Toresi, Global VP Design Premium & Luxury Brands, Accor

On demand | CPD session on 3D printing
GROHE is the first leading sanitary brand in Europe to employ the use of 3D metal-printing manufacturing techniques. The CPD module considers 3D printing in general terms – what it is,
different techniques and materials used, areas of application, manufacturing and environmental impacts.
Karl Lennon, Director A&D Accounts EMENA, Grohe AG / LIXIL EMENA

“Being the founding member of the World Architecture Festival and supporting it for the last twelve years, we are delighted to see that WAF has developed into a must-attend event for the global
architecture community” says Stefan Schmied, Vice President Global Projects Grohe AG.

“We look forward to participating in the virtual transformation of the festival and discussing the challenge for hotel designers to ensure safe distancing in hospitality and also how designers and
manufacturers can realise the possibilities of digital design and construction to create buildings focused on health and wellbeing.”

Paul Flowers, Leader, LIXIL Global Design adds: “It is more important than ever for designers and architects to share ideas and collaborate. GROHE is immensely proud to support WAF for the twelfth year and its first virtual festival to engage in these discussions and foster professional exchange. Only together can we make impactful change on the holistic experiences we create.”

For more information, please visit:

You can find the link for the free registration here